Since the beginning of the new century, China has changed a lot; I believe that after a few years, China will change even more. The same is true for the feed industry. The value hub of the animal husbandry industry chain was the feed end yesterday, today is the breeding end, and tomorrow is the consumption end. The best time for the development of China's feed industry has ended, the crisis has just begun, and competition will be as cruel as ever. In my opinion, the current feed industry mainly has the following problems:
Operating costs continue to rise. Labor, environmental protection, service... Under the combined effect of various factors, the operating costs of feed enterprises have continued to rise in recent years, which is a serious blow to the labor-intensive and low-profit feed enterprises.
The layout of the breeding end is rushed. In recent years, powerful feed enterprises have arranged their breeding end, such as raising pigs and raising chickens, especially on raising pigs, and the investment has reached several billion yuan. However, doing feed and farming is two different things. It can be said that most feed enterprises are not fully prepared, such as the reserve of talents, the establishment of new culture, and so on. Last year, there was an African swine fever epidemic in China, and many feed companies’ farms were hit.
Science and technology support is still insufficient. From an industry perspective, China's feed technology sector has introduced more technologies, less independent innovation, more general scientific and technological achievements, and fewer major breakthroughs. The combination of scientific research and technology promotion is not tight, and the results are slow to change and the level is not high. In the next few years, with the acceleration of modern aquaculture industry, the feed industry technology will face arduous tasks in improving resource utilization efficiency, ensuring product quality and safety, and promoting energy conservation and emission reduction.
From the perspective of enterprises, feed enterprises are using nutrient balance technology and new feed additive products to research and develop low-nitrogen, low-phosphorus, low-micro-element feed formulation technology, promote environmentally-friendly feed products, and promote the reduction of aquaculture pollutants. Comprehensive use of new safe feed additive products such as microbial preparations and plant extracts, as well as reducing the use of antibiotics and other pharmaceutical feed additives, is also facing severe challenges.
Digital short board. Now that it is the era of mobile internet, relevant departments are vigorously promoting Industry 4.0. In the next few years, the feed industry will inevitably become digital. Different from the initial office automation and website construction, this round of revolution will be characterized by e-commerce, network technology service platform and efficient network management platform, and the enterprises that are ahead will establish a strong competitive advantage. . However, from the current status quo, the digital work of the feed industry is short.
The "third industry" is developing slowly. As a manufacturing industry with an output value of more than 400 billion yuan, the feed industry should have a strong support for the tertiary industry, not just the initial signs. Whether it is a guarantee company, a specialized aquaculture service company, a media company, a consulting company, an information service organization, an educational institution, a research institute, a quality and safety monitoring service system, etc., the development is relatively lagging, which has affected the feed industry to some extent. Further development.
The boss's business philosophy is not keeping pace with the times. The success of the experience makes the owners of the feed companies confident. However, the social environment and the small business environment are constantly changing. At this time, if your ideas cannot keep pace with the times, self-confidence will become paranoid, and the successful experience of the past will often become the cause of today's failure.
The current industry background of the feed industry is very different from that of 10 years ago 10 years ago. However, the concept of a large number of bosses is still in the past. There are not many people who know about health, environmental protection, mobile internet, Internet of Things, and Industry 4.0. As a result, it is difficult for companies to make breakthroughs and even be abandoned.
Differentiated competitive advantages are difficult to establish. Due to the low entry threshold of the feed industry and the high profit margin before, it has attracted a large number of “gold rushers” to enter, and the competitive pressure is enormous. If you want to kill a bloody road from it, and the effect of the village will be found, you must find your own company's unique competitive advantage. However, from the current point of view, the feed industry's products, research and development, market model and strategic positioning homogenization phenomenon is serious, and there are few differences in competitive advantages.
The quality and safety situation is becoming more and more complicated. Feed safety is the foundation of animal food safety. Social attention and media focus are constantly increasing, and feed enterprises are moving 3.15. The problems of illegal use of prohibited additives, manufacture and sale of counterfeit and shoddy feeds have not been fundamentally solved, and quality and safety hazards in production, circulation and use still exist. These problems are the result of the interweaving of various factors such as weak supervision, complex subjects, and lack of integrity. Their existence not only affects the brand value of feed products, but also may cause some feed enterprises to have a business crisis, and even worse will affect their survival.
In summary, there are many problems in the feed industry in China. In fact, the problems are not terrible. The terrible thing is that they are not valued or even ignored.
In short, when the environment changes, the management of feed enterprises also needs to change. If a company can't feel this change, or if it feels this change but doesn't respond positively, or even doesn't know how to deal with it, then the future of this company will be very worrying.
O-Phosphorylethanolamine is one of the important raw materials in feed additives.