France Metz Aims At The Southeast Asian Coatings Market

- Oct 08, 2019-

France Meiss Coatings Co., Ltd. is one of the leading paint production companies in Europe. It was founded more than 60 years ago in Palmier, France, and continues to innovate in the coating process. It has developed the first pure plant coating in Europe and the first decomposition of formaldehyde in Europe. Functional coatings. With the development in recent years, the business has also expanded to countries and regions outside France. Up to now, France Metz has established branches in more than 25 countries around the world, and its business covers five continents.

    C9 Resin factory told us that France Mes was also deployed in Southeast Asia when it entered the Chinese market. Nageshwar, CEO of Meiss Paint India, said: "European and American families like DIY, they like to paint their own walls, and they will clean up themselves when they finish painting. The materials, and in India, the concept is completely different, because here they will hire professional painters to paint the walls."

 Jean Max Raymond, executive director of Metz Group, said: “We don’t sell pigments. We sell full wall solutions. We are also developing products with special functions to make them have the right features for people and keep them well. The coating function makes the space free from pollution. Meiss is used to protect the healthy life of customers. We must ensure that these coatings are harmless to the human body."

    C9 Resin suppliers mentioned that Vajramsetty, executive director of Metz India, France, said: “India's per capita paint consumption is very low, only 3.6 kg, and the global per capita consumption is 15 kg. Therefore, India obviously has huge room for growth and potential. The company expects Entering the Indian market, because the potential of the Indian coatings market is very large, it is estimated that by 2020, the annual sales of the Indian coatings market is expected to reach 12 billion US dollars."

    France Metz became the first multinational coatings company to have its overseas headquarters in Hyderabad. C9 Hydrocarbon Petroleum Resin suppliers said that Hyderabad, India's sixth largest city, is the center of India's southern and western regions, accounting for India's entire coating sales market share. At 65%, at the same time, Nessshwar, CEO of Metz Paint India, announced last year that Metz started production at the Cheriyal plant near Hyderabad.

The average paint factory can achieve an annual output of 20,000 tons, and the new plant in Messi can achieve an annual output of 40,000 tons through French advanced equipment and Meiss's perfect production system, and the production efficiency has doubled. C9 Resin manufacturers said that the initial investment of the Meisi plant is 4 billion Indian rupees ($56.38 million), and will reach 200 billion Indian rupees ($2.8 billion) in the future, with up to 500 employees. In addition, the Meisi Group intends to establish an industrial park project with the support of the government of Telangana, but the specific use has not yet been announced.

    With the entry into the Chinese market and Southeast Asia, the development focus of France Metz is slowly moving from Europe to the Asian market. In order to better seize the Chinese market, France Mes is also cooperating with its global partners Saint-Gobain and Calado. European functional coatings, art coatings and wall-based fabrics were introduced to China, enriching the product line and achieving 360-degree comprehensive wall solutions. Cheng Meng, CEO of Meiss Coatings China, said: “In the next few years, France Mes will increase its efforts. Let Meiss Coatings promote the first step of the domestic imported coating sales brand, so that more domestic households can use the best environmentally friendly coatings and functional coatings in Europe."

    With the continuous improvement of people's living standards, the demand for home environment and health and comfort is getting higher and higher. The improvement of indoor environment health and the reduction of indoor pollution are more and more valued by people, regardless of aesthetics, health and durability. Considering the versatility and other characteristics, France Mess will cooperate with functional coatings, art coatings and Saint-Gobain wall coverings to provide the best wall solutions for customers.