Due to the high price of titanium dioxide, downstream companies are always looking for alternatives or partial replacements in order to reduce costs. Under the recent environmental protection environment, research on alternatives in the coatings industry has accelerated, and the industry is actively developing a new type of alternative.
First of all, the recent environmental protection has put forward higher requirements for the coatings industry. Regardless of the emission standards or the consumption tax, it means more investment, and the oppression of profit margins is inevitable. Secondly, the market for titanium dioxide has risen, and major upstream producers have recently raised prices, and the pressure on cost investment has risen directly.
Titanium dioxide plays an important role in the coatings industry. Regardless of solvent-based or water-based coatings, if titanium dioxide is used, its role is not only to cover and decorate, but also to improve the physical and chemical properties of the coating, enhance chemical stability, and even improve coverage. Force, achromatic power, corrosion resistance, light resistance, weather resistance, enhance the mechanical strength and adhesion of the paint film, prevent cracks, prevent the transmission of ultraviolet rays and moisture, thereby delaying aging and prolonging the life of the paint film. At the same time, it can also save materials and increase varieties.
The use of titanium dioxide can greatly reduce the amount of pigment in the entire coating, while the paint is bright, not easy to yellow, light, heat, abrasion, weathering, alkali, sulfur, and acid. It is precisely because of the superior performance of titanium dioxide that it has become the best white pigment in the production of paint. The amount of titanium dioxide accounts for more than 90% of the total pigments for coatings, accounting for more than 95% of the white pigments used in coatings, and 10% to 25% of the cost of coating raw materials.
However, in the past two years, the environmental protection storm has been fierce. As the raw material of titanium dioxide, the price has been affecting the “lifeline” of the coating industry, and the people in the industry are worried all day long.